Format design
The shows, bites and plays worth making, sized to the team you actually have.
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Strategy & growth
Playhuman Playbook™
Turn an audience into recurring revenue
Most channels do not have a revenue problem, they have a plan problem. The Playbook is a hands-on engagement where we map your audience, pick the formats worth making, and wire up the ways they pay: memberships, Sparks, events and store.
Recurring monthly revenue
£0
Worked with
- Kairo
- The Vandals
- House of NOVA
- Rocklands Music
- Frame & Lens
What we do
What strategy & growth covers
Membership tiers
Pricing and perks that people renew, not just try once.
Community growth
Rituals and drops that bring the same people back.
Reporting
One view of what earns, so the next decision is easy.
What’s included
- Content strategy and format design
- Community growth tactics
- Ways to earn, built in
- Tooling and integrations
Best for
- Creators with an audience but no reliable income
- Media owners launching a new channel or format
- Brands who want an always-on creator programme
How it works
From first call to live
- 01
Audit
We look at what you already have: audience, archive, formats, revenue, and find the gaps worth closing first.
- 02
Plan
A written playbook: the formats, the publishing rhythm, the pricing and the tooling, all sized to your team.
- 03
Launch
We set up your network on Playhuman, configure tiers and Sparks with you, and get the first slate live.
- 04
Scale
Monthly reviews against the numbers, with adjustments to formats and pricing as the audience grows.
A plan you can run on Monday, not a deck you file on Friday.
Playhuman Playbook, built with you and reviewed every month.
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Ready to build your universe?
Tell us what you are making and we will point you at the right part of the platform.