Brand foundations: logo, colours and type

The starting kit everything else gets built from, get this right once.

1. 1

   Logo: a single-colour SVG works best, we can auto-recolour it for light and dark themes. Only send separate light and dark PNGs if your logo is multi-colour or uses gradients.

2. 2

   Colour palette: one primary colour, one secondary, and up to two accents, all in HEX. Avoid pure pink (FF3EA5), that's reserved for platform buttons.

3. 3

   Typography: a heading and body font pairing if you have one. DM Sans is the platform default if you don't.

4. 4

   Test every colour and logo variant against both a dark and a light background before you send them over.