Re-imagining IP Strategy
Stories need new life
We help you re-imagine how to create, engage and monetize your media content IP with world-class STRATEGY and a robust ACTIVATION plan.
PlayhumanX
01
Content Strategy
PlayhumanX is our strategy division which helps Creators and Media Brands to plan, ideate and roadmap content series, formats, events, engagement, commerce and growth.
Importantly, we do not advocate starting from scratch.
You have incredible existing content that can be recycled into
new plays.
Our Strategies are not for the shelf, they are living breathing activation plans with details on every aspect of creative, technical and commercial.
02
Engagement Strategy
At the core of our Strategic work, we always focus on what your audiences wants, how they will engage and most importantly, how they can participate in your content narratives. We employ successful methodology to help you engage eye-level, two-way with creative and technical innovation.
03
Community Growth
Growing your community on Playhuman is vital. But we have a trick. We do not insist on staying 'onsite' and without Ad-models we are under no pressure to keep your content here. In fact, its a win-win for community scaling to have an open-gate policy where you can on and off-ramp content to anywhere, allowing your community growth to flourish.
Remember too that Playhuman is an aggregator so your content is exposed to millions of fans from other Neworks by default.
04
Monetisation
Plans for Creators and Media Brands are nothing without an innovative and sound commercial strategy. Monetizing content is the game we are playing together and there are so many ways to build revenues within and without of Playhuman. We plan the revenue models in detail with a typical focus on building complexity slowly.
05
Scaling
Our renowned content engagement methodology is called 'Line to Spiral'.
What it focuses on is recycling, repointing, multi-channel distribution, user-generated feedback loops and aggregation, underpinned by understanding and empowering the audiences with creative and technical innovation as default.
Scaling is not as hard when you apply our principles.
06
Software Tools
Applying the right software tools from both our own armoury such as our 'Majiik' tool kit, but also 3rd party tools has never been more important. As overwhelming as it might be, we focus minds on your strategic goals, our methodology and the right tools for the right job.
We help you apply these tools to improve creativity, formats, engagement and monetisation as part of the work we do with you.
Monetizing content at scale
Create & Grow
Our strategies map out your new digital content ecosystem, letting you focus on monetizing your future-proof media brand.
Playhuman is the natural evolution of how we tell, receive and grow global stories that connect us to what is most important, our humanity.
Aaron Wahle, Entertainment Marketing Expert
Turning 'Casino'
to 'Economy'
Endless ways to earn
We provide new strategic & commercial content models to drive multiple new revenue streams and dramatically scale your digital engagement and growth potential. Turning the Creator 'Casino' into an Economy you can thrive in!
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PlayhumanX
PlayhumanX is our strategy division. We focus on helping Creators and Media Brands plan to succeed using world class methodology and creative and commercial expertise.
Our team delivers easy to follow activation plans that map out every step of the journey to combine creative, technical and commercial focus to power your brand.
Driven by the
'Line to Spiral
Methodology'
We have developed the 'Line to Spiral' methodology over a number of years. It's core components are based on transforming linear content into multiple series of varied formats, multi-channel distribution, user-generated content, feedback loops and aggregation strategy to fast-scale and drive unstoppable momentum of your media brand.
